Paving the way to wellness since 1969

See how we're celebrating our 50th birthday!

A partner in wellness for fifty years

Nature’s Way has dedicated the past 50 years to supporting your path to wellness. We’re honored to be there with you wherever your journey takes you. That’s why we’re making this whole year memorable and special – and you’re invited to join the fun. Learn more about all the ways we’re bringing wellness straight to you.

Join the Celebration

Learn more about what’s in store for our birthday. Experience all the ways we’re commemorating 50 years as a leading supplement brand.

Mandy Moore

We’ve joined forces with actress and wellness advocate Mandy Moore. Nature’s Way is partnering with Mandy throughout the year to bring wellness to you, celebrate 50 years, and give back to those in need. Learn more.

Giving Back

To celebrate our birthday, we’re partnering with Vitamin Angels. We’ll pledge a donation to help Vitamin Angels continue its work to protect the health of millions of mothers and young children in the U.S. and around the world. Details coming soon!

Getting Out

We’ll be joining Yoga Journal on their multi-city yoga tour and finding other ways to get out into the community to celebrate with all of you. Learn more.

Win Big

Learn how you could win celeb-approved travel essentials and a year's worth of Sambucus Gummies! Learn more.

birthday buzz

You can find Nature’s Way featured in all your favorite places! Check out some of our partnerships to discover how we’re paving a better way to wellness.

USA Today

You have to take quality seriously to be around for 50 years. Find out about the quality and testing process that goes into our products.

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We break down sleep basics (so you can feel your best) with the crew from MindBodyGreen.

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USA Today

Quality sourcing is a key element to 50 years of success. Journey with us to India to find out how we source our turmeric.

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Share your way to wellness with us! Join the conversation (and celebration) on social media using #mywaytowell.

Go To Natures Way

From herbal supplements to homeopathic remedies, probiotics and multivitamins, we’ve been a trusted brand for 50 years. Learn more about our brands and products.

St. John's Wort




The way we help you live healthier

Paving your own way to wellness? Check out some of our customer favorites and explore our products.

Made with Black elderberry extract standardized to BioActives® (flavonoids), vitamin C, and zinc – and they taste great too!


High Potency, complete & diverse nutrition specially formulated for women in a once daily tablet


Here’s 30 Billion Just For Women


* This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

†† These indications are based solely on traditional homeopathic use. They have not been evaluated by the Food & Drug Administration.